Chatbots come in all shapes and sizes; from simple question-based bots through to bots that understand and learn from the conversations they have.
They can support your brand experience at every stage of their customer journey.
From product selection to promoting discount through to helping with renewals, customer support and concierge queries; they offer businesses a true opportunity to lower costs whilst improving satisfaction.
Fueled by business data and designed in-line with your brand personality, chatbots are relevant to every business across the globe.
Start the process but understanding investment costs versus savings you will make to establish the ROI success metrics.
Right from the first brand exposure through to lifetime customer, map each stage of the experience.
Vast amounts of platforms are being created, make sure you select the one that is best for your business and customer.
Establish the questions, usage scenarios and customer intent to craft the conversations for the bot.
Yep, you guessed it, make sure you have it covered if the bot gets misused, we can guarantee it will happen.
Fairly obvious but testing is essential, don’t just make this an internal exercise, conduct real world ux to make it robust.
Once live, review the results, measure the success and extend the chatbot’s role over time to have maximum impact on your business.
The quality and depth of data behind your bot will ultimately drive its success. We rarely start from scratch and focus on integrating your existing data sources using API technology.
We combine multiple sets and then use this data to create conversations to enable your chatbot to offer helpful responses.
So you may know your business needs a bot, but you might still be hankering after more information.
To support your chatbot journey, we have written this extensive guide for marketers looking to get the full low down.