What are voice assistants
and how do they work?

Voice tech is huge

36% of millennials use voice-enabled digital assistants at least once a month

Since SIRI uttered her first words in 2011 on our iPhones and Alexa first spoke to us in our homes in 2014 there has been an explosion of devices, applications, smart speakers, actions and skills in the voice arena.

But what else can voice assistants do? How can they improve the lives of people and how can brands and organisations harness their power to engage their users and create new customers?

Download the Greenwood Campbell guide to get a better understanding of the terminology, the tech, the use cases, the statistics and the future.

Download it now

Our guide to voice technology 

  • Definition Learn the vocabulary used and the capabilities of voice
  • Statistics – How many people are using voice and what are they using it for
  • Technology behind voice – A summary of the capabilities of Alexa, Siri and Google Assistant
  • Skills, Actions and Voice search – Learn how brands are using voice to engage with their users
  • How to create a voice brief – How to define your brand's voice and get an agency to help you
  • The future? – What will the world of voice offer us in the future

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